Thought leadership marketing. I bet you just cringed. Thought leadership doesn’t have the greatest reputation. Most think of a thought leader as someone who carefully crafts every aspect of their image to appear smarter and more successful than they really are. It’s easy to come off as a tool if you think thought leadership content …
Thought Leadership Marketing: A Guide for 2022 and Beyond Read More »
I’m going to take you on a journey through the brain to set the scene for the thought leadership vs. content marketing debate. Inside of our brain is the Inner Sanctum of Thoughts. Throughout the sanctum are an infinite number of decision chambers. Most of our decisions happen at the subconscious level, which is the …
The difference between the denotative and connotative definitions, and more importantly, the implications of those differences, is the most significant thing I learned in the pursuit of an English degree. The denotative definition is the literal, dictionary-recognized definition of a word. So, according to dictionary.com, a thought leader is: A person or organization that is …
There are a bunch of great B2B writers creating thought leadership content, and there are also several ghostwriters who target CEOs, founders, and service entrepreneurs. Why should you hire me over them? How could I prove that I am the best hire in a world where NDAs keep one from building a traditional portfolio? Transparency …
What first comes to your mind when you think of thought leadership? It’s probably not the best thought if we are being honest. It most likely makes you think of someone who shares relatively obvious platitudes on social media to farm engagement within their niche. You might have wondered how they have time to be …
You don’t have 20 minutes to read 4,000 words of my keyword-stuffed bullshit so I’m going to get right to it. Here’s a thought leadership strategy without the fluff. 1 – List your knowledge areas and competencies What do you know and what can you do well? Set a timer for 30 minutes and go …
Eff the Skyscraper: A 497-Word Thought Leadership Strategy Guide Read More »
We made a mind map outlining all of our knowledge areas and their respective levels of expertise in step 1 of my 8-step thought leadership strategy. Step 2 utilizes this mind map to identify your knowledge gaps keeping you from achieving true subject matter expertise, which is the prerequisite for becoming a thought leader. First …
The success of your thought leadership marketing strategy hinges upon starting at the right place. Knowing where to start comes down to understanding where you are on the spectrum of subject matter expertise for the core topics related to your profession. I have built a four-stage process for brainstorming all of your areas of knowledge …
How to Define Your Area of Subject Matter Expertise Read More »