I use my expertise as a writer to transform your expertise into content that truly impacts your audience. Blog posts, social media content, and authority non-fiction books are my specialties.
What is Ghostwriting?
Ghostwriting is the art of extracting both the expertise and personality out of a person, and then using it to create engaging content from that person’s perspective.
You should care about professional ghostwriting because hiring a ghostwriter can transform your expertise into money in your pocket. Especially if you answer yes to one of the following:
- Do you have a subject you are passionate enough to want to write a book about, but can’t find the time?
- Are you in a service-based industry and looking to grow your authority so you can go after blue-chip clients who pay their vendors handsomely?
- Are you a niche-based influencer or podcaster looking to use long-form content to increase their authority and land more lucrative sponsorship deals?
- Do you own a brick-and-mortar business and want to invest into expanding the digital arm of your business?
The Ghostwriting Process
Understanding the ghostwriting process is important if you are to trust a ghostwriter enough to write in your voice. Every professional ghostwriter has a different process. Here is mine.
Step 1 – The Discovery Call – Client Time Investment – 1 hour
This is the free consultation stage. I ask you a set of questions to determine your ghostwriting needs. We will get to know each other through discussing our areas of expertise. I will answer any question you have about how ghostwriting services work.
We will know if we want to work with each other by the end of the call.
Step 2 – Onboarding Questionnaire – Client Time Investment – 1 hour
Now that you officially hired me as your ghostwriter, the first thing we do is go through an extensive onboarding questionnaire.
This helps me get to know your personality, business objectives, and your target audience. Your answers help me create a customize project plan built to achieve specific goals.
Step 3 – Project Plan Creation and Review – Client Time Investment – 30 minutes
Your project plan is unique to you. I take your answers from step 2 and combine it with my analytical frameworks to create an easy-to-follow project plan.
You will have clear milestones with specific dates attached to keep me accountable every step of the way.
Step 4 – Extraction Exchanges – Client Time Investment – 5-10 minutes at a time
Great content is certainly the goal, but I only truly succeed at my job if it is your thoughts in your voice. I just supplement it with informational and consumer-based research, and wrap it up in impactful wording.
We will have to have frequent-but-quick extraction exchanges for the best results. These can be through email, text, phone calls, FaceTime, snail mail, or messenger pigeon – whichever you prefer.
Step 5 – Drafting Content – Client Time Investment – None!
I work my magic and come up with a first draft. Then I submit it to you for the next step.
Step 6 – Revisions and Final Edits – Client Time Investment – Your Choice
You give me your feedback on the first draft and we work from there. Sometimes it will involve a couple revisions and others it will need minimal edits.
You will be more involved in the beginning as I nail your voice and learn to accurately represent your expertise.
The ultimate goal is for you to be as hands-off or as involved in the ghostwriting process as you want to be.
Step 7 – Publish or Send for Publication
Once you approve the piece of content, the final step is publication. This can either be on your site or through a submission to an industry blog or publication.
Ghostwriting Services Rates
There are several factors that go into calculating your custom project rate.
Number of words ( either per piece of content or total if a book)
Quantity and complexity of research
Place of Publication ( Forbes is different than personal blog)
Company prestige ( larger brand or persona requires more complex effort)
Time as client ( Clients who have been with me for a long time get a loyalty credit )
Referrals ( clients who refer someone to me get a referral credit to their account)
The number of words is the primary factor I use to calculate my ghostwriting rates. More words equals more time, which equals more compensation necessary.
Next is the amount and complexity of research needed to complete the content. A 1,000 word article on a casual topic with minimal research takes less effort than a 500-word medical article that is being submitted to a peer-reviewed website.
Place of publication is the third factor. A piece of content going on your own website takes less resources to create than a piece of content for a highly popular, but selective, publication.
The fourth factor in calculating the rate for my ghostwriting services is brand prestige. Larger and more well-known brands have higher stakes attached to their digital content than a relatively unknown small business.
The fifth factor is how long you have been my client. Loyalty is rewarded through loyalty credits to your account.
The final factor for calculating my ghostwriting rates is the number of referrals the client has sent me. The potential for referral bonuses is limitless!
If you made it this far, you might as well sign up for a free consultation. What do you have to lose?